It’s a known fact. Every entrepreneur needs a unique selling point that sets them apart. Whether it’s a competitive edge, price point advantage, buyer persona. In many cases, a buyer persona is not a fictional brand mascot linked to a big corporation, but rather an actual person such as Beyoncé or Brenda Fassie. But how do you monetize your persona and turn it into a profitable business?
South African rapper and producer Riky Rick, has amassed major success since the release of his hit single – Nafukwa – in 2014. His platinum status, affluent street style and decision to join his record label with Sony are just some of the contributing factors which have catapulted him into the lead in the music and fashion industry with renowned musicians and fashion designers queuing to work with him. All of this begs the question. How did he do it?
Speaking at the recent Johannesburg leg of the Capitec Live Better Talks, he shared his insights and key lessons on what makes a powerful brand and opened up on the challenges he has faced on his journey to building his brand:
What do you define as a powerful brand: A powerful brand is a brand that is able to live on without people having to convince you too much about it. It is a brand that can stay relevant without doing things for relevance.
What are the top 3 things you think contributed to building your brand: Consistency. Quality. Reality
Which motto do you live by: Pay or Die. It is important to teach the young people that everything comes with certain price and if you want things done at a certain level, you have to budget for it. As they say, “nothing worth having is free.”
What are the best financial tips you learnt along the way: Pay your taxes and foster the ability to create a budget and learn how to work with money.
What is the number one game-changing piece of advice you received when you were starting out that really contributed to your success: Gain your own independence. That was a huge step to understanding exactly what industry I was joining and working in, the limitations I had and how those limitations could work to my benefit. Now I have a very hands-on approach to everything that I do which I think overall benefits the quality of my work.
Name the moment in your career that defined the minute you “made it”: Hearing your song on the radio for the first time is always a milestone for any artist. Having it play five times a day is another milestone. And then seeing your album going platinum is really huge because you know how many people it takes to actually reach that – you start believing that there are people with you on this journey.
If there was one thing you could have changed on your journey, what would it be: Pushing myself to start my journey as an entrepreneur too early.
Sbusiso Kumalo, Head of Brand Marketing at Capitec, says, “We’re incredibly excited about exploring more incredibly journeys like this through our partnership with the Live Better Talks initiative. The platform allows South Africans to learn from opinion leaders and those pioneering in their respective industries. You can gain skills and knowledge that have taken others years to develop. It’s also a great opportunity to network with likeminded individuals, and pursue opportunities and ideas together.”
The post Riky Rick Shares 7 Lessons To Building A World-renowned Brand appeared first on iAfrica.com.