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Kim Kardashian Awarded $2.7m In Damages From Missguided USA

Kim Kardashian - Kim Kardashian Awarded $2.7m In Damages From Missguided USA

Kim Kardashian West has been awarded $2.7 million in her lawsuit against Missguided USA.

The Keeping Up With the Kardashians star sued the fashion brand for damages of at least $10 million, disgorgement – which means giving up something obtained by illegal or unethical acts on demand or by legal compulsion – of the company’s profits and a permanent injunction to stop the online retailer from future infringements in February after accusing them of using her name and image without permission.

And a court has now awarded her $2.7 million in damages and $60,000 in attorneys’ fees in a default judgement as the fast-fashion brand never responded to the lawsuit.

Missguided have also been permanently blocked from using photos of Kardashian West again.

The California judge presiding over the case said: “Missguided has repeatedly used Kardashian’s name and likeness without permission on its social media platforms to promote the sale of its clothing.”

When she filed her lawsuit, the 38-year-old beauty shared photos of what she claimed were the company’s “knock-off” versions of her clothes.

She also alleged the firm “in total disregard of Kardashian’s trademark rights and rights of publicity, have repeatedly used [her] name and image without authorisation to generate interest in their brand and website and to elicit sales of their products.”

Kardashian West further went on to criticise Missguided for its fast designs and claimed they are often blatant knock-offs.

She wrote: “[Missguided] specialises in ‘fast’ and inexpensive clothing designs, which are often derivative of other companies’ designs if not blatant knock-offs. Missguided has become particularly well-known for copying designs worn by famous celebrities, which it then offers for sale on its sites within days – sometimes even hours – of the celebrity appearing in the clothing. Missguided has not only knocked-off the clothing of other designers, but it has unabashedly misappropriated the rights of celebrities like Kardashian in selling these knock-offs on its websites.”


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